dave

After being involved with digital marketing for over 25 years and holding several senior and directorial roles in digital marketing, it comes as no surprise that Dave is widely regarded as an authority on paid search and PPC in particular.

Why Bounce Rate Doesn’t Matter

Should car dealers stop obsessing about bounce rate? Why having a low or high bounce rate means nothing its own.

Dave Dibble, September 23, 2020

Why bidding on your brand can lead to sales

Every business is looking for ways to boost PPC performance and come up with a magical formula that creates leads and sends sales soaring. Bidding on brand is a hotly debated subject in the world of digital marketing. In this article, we’ll explore the benefits of bidding on your company name to drive traffic, increase the quality

Dave Dibble, August 29, 2020

Curation vs Creation

A brief summary of creation vs curation So you’re sat creating your marketing plan, it might be for the month ahead, a week ahead or even for the following year, but you’re faced with the daunting task of having to plan for every single piece of content, let alone any curve balls that might come

Dave Dibble, August 29, 2020

Instagram releases Reels – And it’s just like TikTok

It’s no secret that TikTok has made headlines around the world lately. For better or worse, the platform has been on the lips of users, fans, investigators and politians alike. TikTok was launched in September 2016, and in the three years since its launch, it’s safe to say that it has exploded in popularity. TikTok has

Dave Dibble, August 6, 2020